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Ad blocking was last decade's big problem, right? But What is Dark Traffic, and how it stealing 20 percent of publisher revenue?

Originally, Ad-Shield Co-Founder and CEO Joon Yu intended to build software to block ads. Now, the business is focused on ad block recovery.

A new generation of what Ad-Shield calls brutal ad blockers - with about 700 million users - is blocking analytics and measurement software that would have captured publisher traffic.

Cha, whose company Ad-Shield is now one of those enabling sites to show ads even to ad-blocker users, has begun working with more than 100 publishers around the world.

Ad-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchange demand to regain lost ad revenue from consumers using a new generation of aggressive ad blockers known as 'brutal ad blockers' that drive dark traffic.

Next Millennium, a leader in programmatic advertising solutions, is excited to announce a strategic partnership with Ad-Shield to help publishers reclaim lost revenue from ad-blocked traffic.