Big announcement! 🥳

Ad-Shield has partnered with Next Millennium to monetize adblocking traffic — including dark traffic.

Next Millennium is a trusted programmatic ad monetization partner, working with hundreds of premium publishers like Newsweek, Daily Beast, Quizlet, and more.

Ad-Shield is now incorporated into their Full Stack Monetization Engine. Meaning: Next Millennium publishers have the ability to measure and monetize the full range of adblocked page views, including a hidden segment known as dark traffic that was previously unaddressed.

This unlocks net new adblocked page views, typically around 20-30% of web traffic, and up to $10,000+ per monthinnet new revenue for a single publisher.

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Why Next Millennium is working with Ad-Shield

There are 3 key reasons why Next Millennium chose to integrate Ad-Shield:

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1. Adblocking has made a BIG comeback

In recent years the number of adblocking users worldwide has jumped up from 350-400M to 1BN. Much of this is occurring out-of-view because it is not captured by existing publisher dashboards. With the average publisher losing 30%+ of their ad revenue to adblockers, the need to tackle it has reached an inflection point and is now a monetization priority.

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2. A new generation of adblockers causes dark traffic

A new generation of adblockers — brutal adblockers — has driven the recent surge in adblocking adoption.

Brutal adblockers are the cause of dark traffic, which today makes up 70%+ of adblocking traffic. The unorthodox approach of these new generation adblockers has rendered first generation adblocking recovery solutions such as Acceptable Ads and “turn off your adblocker walls” obsolete. Due to this, 700m+ dark traffic visitors currently browse ad-free without restraint, defunding publishers. There’s a business need to address them.

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3. Ad-Shield measures and monetizes dark traffic

Ad-Shield is the first purpose-built adblock recovery solution to recapture lost ad inventory to dark traffic. No other adblock recovery solution has the same capabilities.

Ad-Shield also recaptures lost ad inventory to first generation adblockers (if required), enabling publishers to serve ads to the full range of their adblocking audience.

• Installation is straight-forward and scaleable, with just a single-line integration

• The ads served by Ad-Shield are user-friendly, complying to a stricter standard than Better Ads

• There’s no “pay off” payments to adblockers (Ad-Shield is not owned or affiliated with an adblocker).

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Results

Publishers using Ad-Shield through Next Millennium have seen:

📈 14-21% net new page views

💲 8-15% net new revenue

“This collaboration represents a crucial step in ensuring that publishers, big and small, can maximize their revenue potential, even in the face of growing adblock adoption.”
— Lazar Rubin, CEO of Next Millennium

If you’re a publisher struggling to address adblock audience, please reach out and we can chat 🦾

Link to press release

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