In the ever-evolving landscape of online content monetization, the impact of adblockers presents a significant challenge to websites reliant on ad revenue. Among these sites is Logiciel Educatif, a prominent player in the educational and gaming sector in France, consistently ranking among the top 5 in its niche. Recently, Logiciel Educatif faced a critical issue: a substantial portion of its audience was using adblockers, effectively blocking the monetization channels crucial for sustaining its operations and content quality.

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The Challenge

With approximately 30% of its audience employing adblockers, Logiciel Educatif recognized the urgent need to address this issue. Adblockers not only hindered the site's ability to generate revenue through traditional digital ad serving but also threatened the overall sustainability of its educational initiatives. Faced with such challenge, the team at Logiciel Educatif sought a solution that could effectively recover lost revenue without compromising user experience.

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Introducing Ad-Shield

After trying out one of the most common adblock recovery solutions in the market, Acceptable Ads, and finding it unsatisfactory, Logiciel team sought a more effective approach to monetize adblock traffic. In their quest for a viable solution, Logiciel Educatif turned to Ad-Shield, a cutting-edge technology designed to intelligently recover lost ad impressions from adblock users. Developed to strike a delicate balance between respecting user preferences and ensuring sustainable revenue streams, Ad-Shield emerged as a frontrunner in the competitive landscape of adblock recovery solutions.

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Key Points of Success

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1. Seamless Integration:

Logiciel team was impressed with the quick and seamless integration process. Given the fact that the solution ensures purely incremental earnings from the inventories that publishers are not able to monetize, the team expected the integration to be rather long and cumbersome. On the contrary, the team was pleasantly surprised by the quick and easy nature of the process as well as excellent customer support throughout. 

💬 “Working with Ad-Shield has been a real pleasure. The implementation is very simple and efficient. Quick response from the team is also a nice plus to the entire experience.”
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- Gildas, Founder & Owner, Logiciel Educatif

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2. Increased Recovered Impressions:

With a staggering 30% of its audience using adblockers, Logiciel team wanted a solution that can address most of the adblock users on their website.Data showed that Ad-Shield Recovery successfully recovered 3 to 4 times more impressions compared to other adblock recovery solutions that the team has tried in the past. This significant improvement underscores the efficacy of Ad-Shield's proprietary technology in identifying and engaging with adblock users.

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3. Higher Pricing:

Logiciel Educatif witnessed a notable increase in average CPM (Cost Per Mille) on adblock traffic with Ad-Shield compared to their previous solution. They saw ~30% increase in the average CPM and page RPM ever since the implementation of Ad-Shield Recovery. Such improvement highlights Ad-Shield’s ability to enhance the value of the new ad inventories, contributing to the site’s overall monetization.

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4. Meaningful Revenue Contribution:

Ad-Shield Recovery has led to a meaningful uplift to Logiciel Educatif's overall digital ad revenue. Compared to previous solutions, Ad-Shield offered significantly better performance. Initial results indicate that Ad-Shield generated ~3x higher total recovered revenue compared to its previous adblock recovery solution.

💬 “The results are better than the previous solution, and I am very happy with its performance.”
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- Gildas, Founder & Owner, Logiciel Educatif

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Looking Ahead

In conclusion, the partnership between Logiciel Educatif and Ad-Shield exemplifies a proactive approach to overcoming a critical industry challenge: adblockers. By embracing solutions tailored to unique needs, publishers like Logiciel Educatif can effectively monetize adblock traffic and generate incremental ad revenue. 

For more insights into how Ad-Shield can transform your adblock recovery strategy, please don’t hesitate to reach out to the team!

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Want to maximize your ad revenue like Logiciel Educatif?
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• To find out how much revenue you’re leaving on the table, try our recovery calculator
• To track your website’s adblock ratio and other key analytics, sign up for our free dashboard
• To learn more about all kinds of adblock recovery solutions, read our ultimate guide
• If you’re ready to jump right in 👉 reach out for a free consultation

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