Measure and monetize
dark traffic

79% of adblocking traffic isn’t captured by existing analytics, Acceptable Ads, and adblock walls — dark traffic. Address it with an adblock recovery solution built for this new era.
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“We chose Ad-Shield because they are the only adblock recovery solution that specialize in dark traffic and return agency to publishers over how they monetize their audience. With dark traffic now making up 79% of all ad blocking traffic, having a dedicated solution to deal with it has become table stakes.

Dave Bickell, Head of Operations of Publift

"Through our partnership with Ad-Shield, we are empowering publishers with a sophisticated, all-in-one solution..publishers have already seen a daily increase in ad revenue of 8-15% due to Ad-Shield’s innovative adblock recovery solution."

Lazar Rubin, CEO of Next Millennium

“Ad-Shield is a success for us. We recommend Ad-Shield to any publishers looking to understand the impact of adblock traffic and to effectively address this traffic.”

Jan van der Crabben, CEO and Founder of World History Encyclopedia

What is dark traffic?

When any of the below occur from adblocker users visiting your website:

Site analytics blocked (not measured in dashboard)

Ads are blocked without option to replace with whitelisted ads (e.g. Acceptable Ads)

Adblock wall gets blocked (if it’s blocked, it’s not measured)

Did you know?
Most publishers are losing
18% of their revenue to dark traffic.

"The adblock recovery tool
for when all others fail"

Specialist in dark traffic

Addresses the 79% of adblocking traffic that Acceptable Ads and adblock wall solutions can’t

Proven technology: 2+ years with consistent results for publishers

Independent: not working with or owned by an adblocker

Dark traffic page views measured

4bn+

Recovered ad requests

15bn+

Recovered adblock revenue that's net new

80%+

Why Ad-Shield?

The only adblock recovery solution dedicated to measuring and monetizing dark traffic.

Easy integration

Simply add a single line script. Just decide which inventory to recover.

Incremental revenue

Recovered ads are shown
exclusively to adblock users. No impact on non-adblock users and existing ad revenue.

Revenue share upon recovery

No upfront cost or SaaS pricing. We only get paid if you get paid.

Compatible with all forms of dark traffic

Caused by browsers, extensions, apps, VPNs, network-level.

User-Friendly

We only serve non-intrusive ads that are compliant with the Better Ads Standards. Opt-out function can be offered to users.

How big is dark traffic?

A chart image showing that out of 1 billion+ Total Adblock Users, 80% (800M+) are Dark Traffic (Brutal Adblockers).
Total adblock users = 1.2bn+

What’s the impact of
addressing dark traffic?

3-5x

more page views measured

Ad-Shield detects 3-5x more adblocked page views than legacy adblock solutions

3-7x

more recovered revenue

Ad-Shield recovers 3-7x more revenue than legacy adblock solutions